In graphic communication, a mockup serves what purpose?

A mockup plays a crucial role in the graphic communication design process by allowing designers and clients to visualize ideas before final production. This tangible representation of the design helps stakeholders understand the layout, colors, and overall aesthetic in a more concrete way than sketches or digital images can provide. By creating a physical model or high-quality digital version of the product, it becomes easier to identify potential issues, make necessary adjustments, and ensure that the final output aligns with the initial vision.

This stage is essential for communication between designers and clients, as it bridges the gap between conceptual ideas and the actual production. The ability to see and interact with a mockup can lead to better decision-making and a more aligned final product, reinforcing why it is fundamental in the design process.