What are the 3Ps in graphic communication?

The 3Ps in graphic communication refer specifically to the stages involved in the design and development of graphic materials. In the context of this question, Preliminary, Production, and Promotion encapsulate the essential phases that graphic communication practitioners follow.

Preliminary refers to the initial planning and conceptualizing stage, where designers gather requirements, conduct research, and create sketches or drafts that lay the foundation for the final design. This phase is critical as it sets the direction for the entire project.

Production involves the actual creation of the graphic material based on the plans made during the preliminary phase. This is where the designer utilizes various tools and techniques to bring the concepts to life, ensuring that all elements of design—such as color, typography, and imagery—are effectively integrated.

Promotion covers the final phase where the completed designs are shared with the intended audience. This might involve marketing strategies, distribution of materials, and engaging with the audience to ensure that the graphic communication achieves its intended impact.

While the other options present variations on the general theme of planning and executing graphic work, they do not capture the specific phases that focus explicitly on the graphic communication process.