What does 'balance' refer to in graphic design?

In graphic design, 'balance' refers to the distribution of visual weight within a composition. This concept ensures that the design feels stable and aesthetically pleasing by achieving an even distribution of visual elements throughout the layout. It involves arranging elements—such as text, images, or colors—so that no single part overwhelms the others, creating a sense of harmony and order.

Balance can be classified into different types, such as symmetrical balance (where elements are evenly distributed around a central axis) and asymmetrical balance (where elements are not identical but still create a sense of balance through their arrangement). Effective use of balance is crucial as it affects the viewer's perception and can guide their eye through the design in a deliberate manner.

While the heaviness of visual elements and their overall sizing can contribute to balance, they do not define it. Similarly, contrasting colors can enhance a design but do not pertain directly to the principle of balance itself. The key aspect of balance lies in the thoughtful arrangement and distribution of all components to create a cohesive look.