What feelings are linked with the color yellow?

Study for the SQA National 5 Graphic Communication Exam. This exam evaluates your understanding of design principles and graphic techniques. Prepare with our multiple choice quiz with hints and detailed explanations!

The color yellow is often associated with a range of positive feelings, making it a vibrant and eye-catching choice in design, art, and communication. It's linked with brightness and pleasure, often reminiscent of sunshine and warmth, which evokes feelings of happiness and cheerfulness. Yellow can stimulate mental activity, promote optimism, and create an inviting atmosphere, contributing to a lively and dynamic environment. This emotional connection is why yellow is frequently used to attract attention and convey feelings of joy and energy in various contexts, such as marketing and branding.

The other choices do not reflect the typical associations attributed to yellow. For example, darker and moodier feelings are more aligned with colors like blue or gray, while formal and sophisticated emotions might be more accurately represented by colors like black or deep navy. Similarly, calm and soothing feelings are often tied to softer hues such as blue or green rather than the bright and energetic qualities of yellow.

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