What is meant by 'brand identity'?

Brand identity encompasses the visual elements that represent a brand, such as logos, color schemes, typography, packaging, and design style. These elements work together to create a distinctive image that is recognizable and helps differentiate the brand from its competitors. Effective brand identity communicates the essence of the brand, conveying its values and message to consumers at a glance.

Visual elements play a crucial role in building brand recognition and can evoke emotions, influence perceptions, and create connections with the audience. In a crowded marketplace, strong brand identity can significantly impact consumer choices and loyalty.

While the other options may relate to aspects of a brand's overall strategy and perception, they do not specifically capture the true essence of what constitutes brand identity, which is fundamentally about its visual representation.