What is primarily outlined in a design brief?

A design brief primarily outlines the project's goals and deliverables. This document serves as a foundational guide for the design process, clearly articulating what the client or stakeholders expect from the project. It typically includes specific objectives, target audiences, key messages, and outcomes desired. By establishing these elements, the design brief helps ensure that all parties involved have a shared understanding of the project and what it aims to achieve.

While a budget might be part of a broader project plan, and timelines are often essential for project management, they are not the central focus of a design brief. The history of the design team is typically irrelevant to the actual work of the project and does not directly influence the goals or deliverables. Therefore, focusing on the project's objectives is crucial for guiding the design process effectively and ensuring that the final product aligns with the intended outcomes.