What is the primary effect of contrast in graphic design?

The primary effect of contrast in graphic design is to add visual interest and highlight differences. Contrast refers to the juxtaposition of opposing elements such as light and dark colors, large and small shapes, or different textures. This differentiation can draw attention to specific areas within a design, making certain features stand out and improving overall readability and engagement. By effectively using contrast, designers can create a dynamic composition that captures the viewer’s eye and helps convey the intended message more powerfully.

The other options do not capture the essence of contrast. A uniform look across elements may contribute to a cohesive design but does not utilize contrast effectively. Reducing brightness can limit visual impact rather than enhancing it, while obscuring other elements goes against the purpose of contrast, which is to make differences clear rather than hide them.