What is the purpose of text wrapping in graphic communication?

The purpose of text wrapping in graphic communication is primarily to allow text to flow around an image or other graphic elements on a page. This technique enhances the visual layout by integrating text and images more cohesively, ensuring that the text is readable while also complementing the graphical content. By wrapping text around an image, designers can create a more engaging and appealing composition, which is essential in various mediums such as brochures, websites, and advertisements.

Center-aligning text, formatting it into paragraphs, or altering its style (such as bolding or italicizing) focus on textual formatting for readability and aesthetics but do not involve the interaction between text and images. Text wrapping specifically addresses the spatial relationship between text and images, making it distinct from these other functionalities.