When is the best time to use illustrations in graphic communication?

The best time to use illustrations in graphic communication is when an imaginative representation is more relevant. Illustrations can convey complex ideas, emotions, or narratives in ways that photos or factual information may struggle to capture. They are particularly effective in contexts where creativity and visual storytelling are paramount, such as in advertising, children's books, or conceptual art.

Using imaginative representations allows for greater flexibility and interpretation, making it possible to engage the audience on a more emotional or subjective level. This aspect is particularly important in projects where the goal is to inspire or provoke thought, rather than merely communicate straightforward information.

In contrast, scenarios that call for accuracy or documentation may be better served by photographs or technical drawings, focusing more on realism and precision than on imaginative representation.