Which characteristic is NOT associated with a good logo?

A good logo is typically characterized by several essential attributes that contribute to its effectiveness and recognition. Simplicity is paramount; a straightforward design ensures that the logo is easily recognizable and can be quickly identified across various applications. Memorable logos leave a lasting impression on viewers, making them more likely to recall the brand associated with the logo. Versatility is also crucial; a good logo should work well in different sizes and formats, whether it's on a business card, a billboard, or a digital presence.

In contrast, complexity is generally not a desirable characteristic for a logo. Complex logos can create confusion, be difficult to reproduce accurately, and often lose clarity when scaled down or viewed from a distance. A well-designed logo should convey the essence of the brand at a glance, without overwhelming the audience with intricate details. Therefore, the characteristic of being complex does not align with the principles of effective logo design and is the correct choice in this context.